Breitling: 140 Years in 140 Stories

Breitling has never been one to follow the rules, and this is an unconventional telling of its brand history. In 1884, from a modest Swiss workshop, Leon Breitling began a legacy that would redefine the modern chronograph, champion the skies as the official timekeeper of civil aviation, launch a wristwatch into space, and put the first international emergency beacon in a timepiece.

This book, a collection of 140 stories, is packed with intimate photos, first-person accounts, and a visual feast of more than 100 vintage and modern watches. It's an exploration of a legacy, designed not just for those who appreciate the mechanics of a luxury watch, but for anyone inspired by the progress of ingenuity.

Delve into the stories that have etched Breitling's name in history, where you'll meet the visionary leaders, captivating timepieces, and game-changing moves that have defined the brand. As intricate as the mechanisms of its timepieces, this book celebrates Breitling's commitment to craft, culture, and innovation.

From the launch of the first international emergency beacon in a timepiece to the brand's role as the official timekeeper of civil aviation, Breitling's history is one of pioneering achievements. The book offers a glimpse into the visionary thinking and technical prowess that have propelled the brand forward, inspiring those who appreciate the art of watchmaking and the power of innovation.

Through this unconventional narrative, readers will gain a deeper understanding of Breitling's rich heritage and the factors that have contributed to its enduring legacy. The intimate photos and first-person accounts provide a unique, behind-the-scenes look at the brand's evolution, while the visual feast of vintage and modern watches offers a stunning showcase of Breitling's craftsmanship and design.

Ultimately, this book is a testament to Breitling's unwavering commitment to excellence and its ability to push the boundaries of what's possible in the world of horology. It's a must-read for anyone captivated by the interplay of tradition, innovation, and the relentless pursuit of perfection that defines the Breitling brand.

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